Victoria Beckham Dover Street Flagship

To celebrate the holiday season, Victoria Beckham has invited Rose to reimagine her Dover Street flagship store in London. Alongside antique furniture and objects, abundant festive decorations are set to completely transform the store, reflecting Rose’s belief in the power of design to induce emotion, and offering a unique and exciting celebratory experience.

The Holiday Takeover is featured in The World of Interiors in the article "Upend it like Beckham" by Alice Inggs. Photography by Luke White.

Seen above: Atwork by Bob Law, Untitled 1987

Victoria is a fashion creative who has long found her inspiration in the worlds of art and design, making this latest collaboration with Rose a natural one. As a friend and personal interior designer for a long time, Victoria has been excited to work with Rose on a truly unique experience for customers visiting the store - immersing them in a luxurious space where they can discover and try on Victoria Beckham pieces amidst beautiful antiques, that would normally be on display at fairs such as PAD and Frieze Masters.

Seen above: Artwork by Simone Prouvé and 19th Century Rococo Style Console Table

Seen above: Desk by Gio Ponti and Y-Chair by Rose Uniacke

Seen above: Empire Walnut Marquetry Mirror by Alphonse Giroux, Valet Chair by Hans Wegner and Ashford Black Marble Column

Seen above: Ebonised Oak Plinth by Rose Uniacke 

Seen above: Swedish Pier Mirror by Burchard Precht 

To mark the occasion, Rose has developed a bespoke paint and luxurious velvets in deep, rich greens exclusively for Victoria Beckham. These will be the backdrop for striking pieces of early antique furniture, some gilded and richly decorated, and some minimal and more subdued. Layers of colour, texture, and filtered light have been combined to create an atmosphere of sumptuous luxury, setting the stage for Victoria’s contemporary collections to shine in clean counterpoint.

Seen above: Jane Sofa and Jane Arcmhair by Rose Uniacke

A bespoke Rose Uniacke Camel Shawl in Golden Olive will also be available exclusively in the Dover Street flagship store, priced at £750. Exquisitely crafted for the takeover, each shawl has been hand-woven from Bactrian Camel hair that has been harvested by hand by the nomadic people of the Mongolian Steppe.

Seen above: Artwork by Peter Collingwood

Seen above: Camel Shawl by Rose Uniacke

A heady mix of the sumptuous and the simple, Rose’s reimagining of the space is a dialogue, full of echoes and reflections, that resolves itself in balance and powerful harmony.

Holiday Takeover will run from Monday 11th November until Friday 3rd January, 2025.